---
title: What is Selfr?
slug: www.docs.selfr.io
icon: 👋
docTags:
createdAt: 2022-10-19T17:43:34.000Z
---
**Selfr** is an all-in-one platform where teams can turn siloed data into reliable metrics.
Our mission is to make a **user-friendly** and **collaborative** platform to allow:
- `Data analysts` ingest data, transform it throught SLQ or no-code, schedule pipelines and centralize data assets - no data engineering required.
- `Business users` to access and build the dashboards they need.
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# What you can do with Selfr
The `Home page` sums up everything you can do:
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### **Sources** - Import your data, from SaaS apps or databases
For example, connect to your Hubspot, Google Analytics,and Stripe accounts. Or, for example, you can connect to the MySQL database of your company.
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### **Transforms** - Clean and prepare your data, with SQL or no-code
Here is the fun part. Define how you want to transform your data, and we'll build the data pipelines for you! Clean them, remove duplicates, and join them together to get those key metrics you're tracking.
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### **Data Warehouse** - Explore all your data in one place
Search, explore and discover all your data.
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### **Data Lineage** - Understand your data pipelines, visually
This is the best way to understand how your data flows from your sources (Hubspot, Google Analytics , Stripe and MySQL), how they are transformed and how they are used in dashboards. What's wrong with your Sales dashboard? Can I delete this transformation? This kind of questions is now easily answered.
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### **Orchestrate** - Schedule your pipelines
Need a key metric to be calculated everyday at 8am? Easily parameter the pipeline you wish and forget about it.
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### **Stories** - Build and share effective dashboards
Get your transformed and fresh data and build charts to operate your business. Stories are a powerful place where your business users can create charts but also do some more transformations when needed, in a secured sandbox.
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# What else? ☕
Because security and interoperability is at the core of Selfr.
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`Administration` - **Decide who can access your data**
Our unique two-level administration system allows you to fully control your data and how it is used by your users (team members or people outside your company).
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`Security` - **Keep control of your data**
You can decide who can access your data on a row-level, and shares stories to named users or publicly. Plus, under the hood, we use Snowflake and the best-in-class technologies of the Modern Data Stack.
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`Interoperability` - **No vendor lock-in**
When needed, we can provide you with your credentials to your Data Warehouse. You can then use whatever BI or AI tool you want.
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